External data, engineered

Where data
becomes intelligence

We connect collection, engineering and applied AI into one working system, so your team can act on markets that refuse to sit still.

DATA → SIGNAL → INTELLIGENCE
The method

From scattered signals to a defensible picture.

Five connected stages take raw external information to decisions your organisation can defend. Each stage has an owner, a contract and a health signal, because a chain this important should not be held together by hope.

01Sources

We map where the truth about your market actually lives.

02Collect

Systems capture it continuously, politely and with provenance.

03Structure

Extraction reconciles the captures into one consistent model.

04Automate

Pipelines deliver the model where decisions are made.

05Intelligence

Analysis, alerts and AI turn delivery into advantage.

What we build

The right data, arriving the right way.

Six practices, one connective layer. Each engagement starts with the decision you need to make and works backwards to the source.

01

Data collection and crawling

Harvesting infrastructure that keeps working while the web rearranges itself underneath it.

  • Resilient crawling across thousands of source domains
  • Change-aware re-visits that chase freshness, not schedules
  • Provenance and audit trails on every captured record
02

Extraction and structuring

Turning tangled pages, feeds and documents into tables a business can actually query.

  • Schema design that survives contact with real sources
  • Entity resolution across suppliers, regions and languages
  • Quality scoring that flags drift before it spreads
03

Digital shelf intelligence

A live reading of how your products actually appear where customers actually shop.

  • Assortment and availability tracked per retailer and region
  • Price and promotion movement captured as it happens
  • Content quality measured against each channel's own rules
04

Automation

Repetitive data work converted into systems that run quietly and predictably.

  • Workflow audit that maps manual steps to automated stages
  • Scheduled delivery into the tools your team already opens
  • Monitoring and alerting with owners named per pipeline
05

AI and intelligent systems

Applied machine learning aimed at decisions, not demonstrations.

  • Language models for enrichment, matching and summarisation
  • Image analysis for listing quality and shelf compliance
  • Anomaly detection tuned to your market's normal rhythm
06

Cloud-scale pipelines

Storage, processing and delivery layers sized for tomorrow's volume, not just today's.

  • Idempotent, replayable processing on cloud infrastructure
  • APIs and feeds that downstream teams can build against
  • Cost-aware architecture reviewed at every growth step
How it works

Built around the question, not the technology.

We begin where your decisions are made, then walk upstream: what information would change the call, which sources carry it, what system keeps it current. Technology follows that map instead of leading it.

Where we work

Different markets, one standard of clarity.

The questions change by industry. The demand for structured, current, trustworthy data does not.

Consumer brands

Know your shelf position everywhere your products are sold.

Retail and marketplaces

See the market the way your buyers see it.

Research and consulting

Evidence pipelines built to survive methodology review.

Travel and hospitality

Rate, availability and reputation, observed continuously.

How we hold ourselves

Useful data starts with trust.

Reliability is a feature

A dataset that arrives late is a rumour. We treat delivery times, error budgets and recovery behaviour as product requirements, designed in from the first sprint.

Quality is measurable

We attach numbers to cleanliness: match rates, field completeness, source agreement. When quality moves, you see the movement and its cause, not just a vague worry.

Scale is designed, not discovered

Systems that work for ten sources and collapse at a thousand were never designed. We build for the volume you are heading toward and rehearse the growth before it happens.

Compliance shapes architecture

Access rules, rate limits and data protection duties belong in the design, not the appendix. Infrastructure that respects its sources is infrastructure that lasts.

Possibilities in practice

What this could look like.

Illustrative system shapes, drawn from the kinds of problems we solve. Not client projects, not performance claims.

Market observation platform

A continuously refreshed corpus of product, price and availability observations from a defined market, queryable through stable interfaces and ready for analytical or operational reuse.

Shelf position monitor

A focused tracking view that follows selected products across chosen retailers, comparing content, placement and pricing signals and raising exceptions when patterns shift.

Verification and matching service

A service layer that reconciles records from disagreeing sources, scoring confidence and routing uncertain cases to review instead of silently guessing.

Operational automation suite

A set of scheduled workflows that move data between systems, apply agreed business rules, and report their own health without requiring a human to remember them.

Technology

Purpose-built. Not buzzword-built.

PythonCollection and processing coreFastAPIService and delivery layerNext.jsInterfaces and internal toolsPostgreSQLRelational source of recordMongoDBFlexible document storageAWSCloud execution platformDockerRepeatable deployment unitsAI / MLApplied intelligence components
About DataTwigs

Small branches. Bigger systems.

The name is the method: many small offshoots of data, joined deliberately into something that carries weight.

More about us →

Have a problem hiding inside your data?

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